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Your Payroll Is the Problem: Why Most Cannabis Startups Fail Before They Even Begin

January 22nd, 2025

4 min read

By Clarke Lyons

business-people-payroll
Your Payroll Is the Problem: Why Most Cannabis Startups Fail Before They Even Begin
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Let’s not sugarcoat it: launching a cannabis startup isn’t for the faint-hearted. The payoff can be legendary, but the journey is packed with pitfalls, especially when it comes to payroll and HR. You’ve got a lot on your plate already, and getting this wrong could sink you before you even get a chance to shine.

Here’s the truth: in the cannabis world, a compliance mistake isn’t just a “whoops” moment—it’s a financial and reputational nightmare. And while everyone else might be hyping up the big picture of your new business, I’m here to be that friend who says, "Listen, this isn’t something to shrug off—it’ll come back to bite you, hard."

This guide isn’t here to sugarcoat the challenges or slap together another “basic checklist.” It’s here to give you the no-nonsense, gritty truth about what you need to know to survive—and thrive—in an industry that’s as unpredictable as it is exciting.

The Cannabis Payroll Conundrum

Let’s start with some real talk. Payroll in cannabis isn’t just hard—it’s a minefield. You’re juggling cash-only operations, state-specific laws, and the delightful tax trap that is IRS Section 280E. If you think you can just wing it because “payroll is payroll,” let me save you the trouble: you can’t.

The IRS 280E isn’t just a tax rule; it’s a financial chokehold. Unlike other industries, you can’t deduct regular business expenses like rent, marketing, or even those overpriced team lunches. Every dollar you spend feels heavier because the IRS won’t let you breathe. This isn’t something you can “figure out later.” Startups that ignore 280E often find themselves drowning in taxes and wondering where they went wrong. Spoiler: it was payroll.

And here’s the kicker: mistakes are unforgiving in this space. Your margins are already tight, and one payroll misstep can unravel your entire budget. You need software—or experts—tailored to cannabis. Anything less, and you’re throwing darts in the dark while blindfolded.

Multi-State Compliance Chaos

So, you’re dreaming big and planning to expand into multiple states. Love that for you. But let me be brutally honest—multi-state compliance will chew you up and spit you out if you’re not prepared.

Every state has its own tax laws and labor rules, and cannabis regulations only complicate things further. That dreamy plan to scale your operations? It comes with the fine print of endless paperwork, conflicting rules, and the constant risk of fines if you miss even one deadline. And don’t forget: ignorance of the law isn’t just an excuse regulators don’t accept—it’s an open invitation for them to dig deeper.

The solution? Build a compliance fortress now, not later. Whether it’s hiring an expert or investing in software that was built for cannabis payroll, you can’t afford to leave this to chance. And trust me, when the fines start rolling in, the regret will be instant, like biting into a brownie that wasn’t meant for you.

Cash Payroll: Risks Lurking Beneath the Surface

Let’s talk about cash payroll because, unfortunately, it’s the reality for most cannabis businesses. Paying employees in cash might seem straightforward, but it’s actually a logistical and legal nightmare waiting to happen.

First, there’s the obvious: security. Walking around with a bag of cash makes you a target. But the real danger lies in the compliance side of things. Cash payments require meticulous record-keeping, and the second you lose track of a single transaction, you’re inviting an audit—and not the fun, “find a mistake and move on” kind.

Then there’s the human element. Cash payroll might feel old-school cool, but it’s also the easiest way to create tension among employees. Miss a payment, make a mistake, or fail to explain deductions properly, and you’ll be facing disgruntled workers with no digital trail to back you up. The fix? Partner with a cannabis-friendly payroll provider offering alternatives like pay cards or banking integrations. Don’t just hope your cash strategy won’t implode—plan for when it will.

Common HR Pitfalls in Cannabis Startups

Let’s be honest—HR is probably the last thing on your mind when you’re building a cannabis brand. But ignoring it won’t just hurt your employees; it’ll hurt your bottom line.

One of the most common mistakes startups make is informal hiring. You bring on friends, family, or someone you vaguely know because it’s easy and cheap. But when you skip contracts, clear job descriptions, and formal pay structures, you’re setting yourself up for disaster. Misclassification issues, unpaid taxes, and disgruntled employees are the stuff of HR horror stories—and trust me, they’re not urban legends.

And then there’s compliance. It’s not a one-time thing you check off a list—it’s an ongoing process that requires constant vigilance. State laws change faster than a dispensary restocks their most popular strain. If you’re not keeping up, you’re falling behind, and the penalties for non-compliance are brutal.

Employee Classification: A Critical Decision

Here’s the deal: misclassifying employees as contractors to save money is like building a house on quicksand. It looks fine at first, but the cracks will start to show—and when they do, you’ll wish you had just done it right from the start.

The penalties for misclassification aren’t just about back pay or fines. They can destroy your reputation and leave you scrambling to repair relationships with your team and regulators. Play it safe. If you’re not sure whether someone should be an employee or contractor, err on the side of caution and consult an expert.

The Role of Accurate Record-Keeping

Nobody wants to talk about record-keeping. It’s boring, tedious, and feels like the least glamorous part of running a business. But here’s the harsh truth: it’s also one of the most important.

In cannabis, your payroll and tax records are your first line of defense against audits. Regulators can swoop in at any time, and if your paperwork isn’t airtight, you’re in trouble. Invest in software that automates this process or hire someone to keep everything organized. Trust me—future you will thank you when the IRS comes knocking.

The Secret Cost of Being Unprepared

Let’s call it like it is: most cannabis startups aren’t failing because they don’t have a great product. They’re failing because they’re tripping over compliance issues they thought were “minor details.” The truth? There are no minor details when you’re playing in this league. Every slip-up—every missed form, every misclassified worker—adds up faster than you can say “audit.”

Protecting Your Reputation Before It’s Too Late

Here’s something people don’t talk about enough: once you’ve lost your reputation in this industry, it’s almost impossible to get it back. Investors talk. Regulators talk. Even your employees talk. If you get a reputation for being sloppy with compliance, you’ll have a harder time scaling, hiring, or even keeping customers. Don’t let that be your story.

The Ultimate Competitive Advantage

Getting payroll and HR right isn’t just about avoiding disasters—it’s about setting yourself apart. While your competitors are scrambling to fix their compliance messes, you’ll be building a business that’s not just surviving but thriving. In an industry this competitive, that’s the kind of edge you can’t afford to pass up.

Want to make sure your business doesn’t end up another cautionary tale? Let’s talk. Paragon Payroll specializes in cannabis payroll and compliance so you can focus on growing your dream while we handle the details. Reach out today to see how we can help you get it right from day one.